Bloomberg Businessweek’s Ellis on Ethnic Food Marketing: Video

July 9 (Bloomberg) — Bloomberg Businessweek Assistant Managing Editor James Ellis talks with Carol Massar and Matt Miller about fast-food advertising techniques and McDonald’s Corp.’s use of marketing cues from ethnic communities. (Source: Bloomberg)

Duration : 0:3:44

Technorati Tags: Advertising, All, Audio/Video, AV, Bloomberg, Businessweek's, Company, consumer, Diversity, Ellis, English, Ethnic, food, Goods, Illinois, interview, Interviews, Marketing, media, Multimedia, Multimedia-Gen., news, on, Reports, Restaurants, retail, Retailing, Syndicated, Team, television, top, US, video