Tracy Falke, Freetyle Interactive, interviews Jonathan Allen, director of Search Engine Watch, on the “how to speak geek” panel from SES Toronto 2010. Marketers are focused on cash while IT is focused on detail. In order for both departments to better work together, Jonathan says marketing departments should start out by looking at all of the traffic analytics and represent the data graphically, for example, using sporting themes such as football matches. Jonathan also recommends that marketers and IT use humor when collaborating.
For more information on speaking at SES please visit:
http://www.searchenginestrategies.com
Duration : 0:3:46
