The Marketing Capability: The Future is Digital

December 25th, 2009 | by admin |

From the past to the future Best Buy CMO Barry Judge tells the story of how Best Buy’s Marketing Capability talks (and listens) to its customers.

Duration : 0:3:53


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  1. 20 Responses to “The Marketing Capability: The Future is Digital”

  2. By sk0rpi0nas on Dec 25, 2009 | Reply

    Hello , who want to …
    Hello , who want to win psp , ipod touch mac and other cool prizes..? Sent me pm or my email aistis200@gmail . com with your email and you get your invitation within 1hours !

  3. By Baraquiel62 on Dec 25, 2009 | Reply

    best store ever of …
    best store ever of electronics thought also Fry´s hehe! greetings from México City!

  4. By nalts on Dec 25, 2009 | Reply

    I’ll go ahead and …
    I’ll go ahead and admit it. I have a man crush on Barry Judge. Barry- let’s do a collaboration video and make you famous. ;)

  5. By jka7u8i9o on Dec 25, 2009 | Reply

    “talking with …
    “talking with customers not talking at customers…you cant control the message, you’re part of the conversation”
    ~Well done & said!

  6. By StmbtMom on Dec 25, 2009 | Reply

    right on target. …
    right on target. nice.

  7. By GoddardRaines on Dec 25, 2009 | Reply

    Nice try. Keep it …
    Nice try. Keep it up check out esteembpo + com for social media marketing. cxc

  8. By SterlingSadler on Dec 25, 2009 | Reply

    Nice work. keep it …
    Nice work. keep it up. mean time come for social media marketing for esteembpo**com etihjs

  9. By packrellerey on Dec 25, 2009 | Reply

    Nice try. Keep it …
    Nice try. Keep it up check out esteembpo + com for social media marketing. GFJHY

  10. By KraigPierson on Dec 25, 2009 | Reply

    Nice try. Keep it …
    Nice try. Keep it up check out esteembpo + com for social media marketing. jgfds

  11. By KraigPierson on Dec 25, 2009 | Reply

    Nice try. Keep it …
    Nice try. Keep it up check out esteembpo + com for social media marketing. wedsad

  12. By MonroeOgden on Dec 25, 2009 | Reply

    Nice work. keep it …
    Nice work. keep it up. mean time come for social media marketing for esteembpo**com

  13. By edanlws on Dec 25, 2009 | Reply

    Nice work. keep it …
    Nice work. keep it up. mean time come for social media marketing for esteembpo**com

  14. By macsf6 on Dec 25, 2009 | Reply

    I got better prices …
    I got better prices at Fry’s. Also, the computers on site have the access blocked to you don’t do a market research.
    Both of times, I went to the costumer service and said: “I’m a Best Buy consumer, but you are 15% over the price in this product, with the no best face the manager both of times beat the price of Fry’s. But it was not easy, was not with a smile. Appears that I was cheating, stealing. Yeah. right? Why don’t you unblock the computers on the showroom to people compare prices?

  15. By macsf6 on Dec 25, 2009 | Reply

    they are so sincere …
    they are so sincere in this video, they know that other stores like Walmart, Frys sometimes has a better price – and use this mentality they want to “sell” the “service”. But, I don’t believe that they have this great service. At the store is very complicated to find a people to help you and most of the times they are not specialist

  16. By electronimonyc on Dec 25, 2009 | Reply

    thank you
    very …

    thank you
    very insightful post

  17. By zl9600 on Dec 25, 2009 | Reply

    What a bad ripoff …
    What a bad ripoff of the type animation first created in “girl effect” from the campaign season last year. Secondly, Best Buy’s in-store shopping experience in now way pays off Mr. Judge’s assertions. Less derivative type animation, go fix your stores.

  18. By shanwookie on Dec 25, 2009 | Reply

    This is why Best …
    This is why Best Buy will continue to grow in a constantly changing landscape.

    Best Buy has the same ability to adapt and learn that makes a 12 year old better at video games than most adults.

  19. By kpbartleson on Dec 25, 2009 | Reply

    I love Best Buy. …
    I love Best Buy. And I’m intrigued by their use of social media for marketing.

  20. By PAtechie on Dec 25, 2009 | Reply

    Who dosen’t love …
    Who dosen’t love Best Buy?

  21. By Paacreek08 on Dec 25, 2009 | Reply

    couldn’t agree more!
    couldn’t agree more!

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