I deal in travel related products such as sacks, shoes, tents and other articles. I want to do online marketing for them. Considering all the modes of online marketing, in what equation I should spend my money for it?
Honestly, you need to focus on a niche segment and very specific websites/sections of portals. Also it depends on the geographic reach you want to have for these campaigns.
You can also resort to a lot of guirella marketing techniques.
You can host your products in Ebay/Rediff/Indiatimes shopping sections to create awareness and sales as well.
You can sponsor a gift hamper for registration etc and run some campaign through banners on various famous portals. You can check www.alexa.com to see the top 100 websites in India.
You can have a banner on all travel portal and travel info websites.
You can run google ad campaigns on related search keywords coming from a specific geographic region.
Its really hard to decide a ratio, but it all really depends on the budget you have at hand.
