What is correct name for professional in Marketing who monitoring Demand in a market on particular products and must do all possible to increase it ? For example company introducing new product or wants to increase a demand for any current product, and I think it must be a person who responsible for demand increase, who controlls it? I would like to know correct name for this profession in Marketing.
P.S. I am currently Marketing Management course student and this is what I am interested in to do in future.
Many thanks to you all who gives me an answer.
I am not sure exactly what you are looking for. There are many positions with that job description, but they differ slightly. Here’s some main examples:
Market Analyst: Person who analyze market demand for a certain product, industry
Marketing Communication: Run events, campaigns and promotions to increase demand
Public Relations: To get good third party endorsements for product so as to achieve good branding and demand
Media Executive: Person who monitor the media surround product / may do PR as well
